In my last article, Search Engine Optimization: What it is, and why you shouldn’t care, I suggested that Search Engine Optimization (The practice of designing your Web page in such a way that it appears as high as possible in a list of search results) was not only misleading to both users and Web designers, but that it opened the door to malicious practices. To make matters worse, current SEO “rules” are suppressing many great innovations even while they allow deceitful Web sites to gain high rankings.
In a comment on my last article, Frank summarized what I expect are pretty general feelings about Search Engine Optimization. Essentially, Frank suggests that Search Engine Optimization helps provide “good no-nonsense copy that helps a searcher get their question answered.” Frank suggests that “search engines are not something to be fought but rather embraced.” In general terms, I agree completely. As I said, who could imagine life without search engines? And isn’t it obvious that Web designers should consider how their Web site will be placed in search engine results pages (SERPs) when they build their site? Of course it is. The basic ideas behind SEO are very valid, and are not to be fought.
Continue reading “Search Engine Optimization Malpractice”
It’s been a long time since I’ve updated The Web for You: It’s good to be back!
Thanks to all of my readers for your patience during my absense. I look forward to a new year filled with lots of ideas for harnessing the power of the Web for personal business, recreation, and communication.
In the upcoming year, I will finish my thoughts on SEO, give you some ideas for creating and managing RSS feeds for your Web site, explain how to create and manage an e-newsletter, talk about some great Open Source applications to help manage your growing Web presence, and much more.
One of the things I’m most excited about is the upcoming service improvements to Microsoft Office Live Basics. The most interesting improvement planned will be the ability to use third-party design tools to design your site. This means that you will not be restricted by the limitations of the current Web site design tools in Microsoft Office Live, which don’t allow you to change many aspects of the page (such as meta tags, RSS links, etc.) Once these changes are completed, I’m looking forward to redesigning my site and reporting back on these changes.
I’m looking forward to a great new year, and I’d like to thank all of my readers for their interest in The Web for You.
Hi all – just a quick note to let you know about some service problems with Lockworld Herald that may impact The Web for You. Microsoft is updating their free Office Live Basics service, which means that there will be some times that my Office Live Web site, LockworldHerald.com, will be down. In and of itself, this is not a big deal. But unfortunately, many of the design elements I’ve included in The Web for You come from codes, images, and other information saved on my Web site. Therefore, the appearance and functionality of The Web for You may be impacted by these service outages. There should be no impact to the RSS feed, only the actual Web site.